Being online is essential for business owners in 2023.

Think of the last time you were looking for a product or service. Chances are you either searched Google, Facebook or LinkedIn or asked your online friends and community for a recommendation. Perhaps you spotted a page or advert for the very item you were looking for.

So, you go to their page, check their ratings, make sure that they’re still active, have a look at their company and products, maybe even go to the company website, and then you engage to make a purchase.

All of this happens online.

From the time that you have a need (or someone helps you to learn that you have one), to the time that you are considering who to go with – this usually happens before you even engage with a person in real life.

So, the question is, where is your company when your potential customer is going through this process?

Where do you feature in the results?

What perception does your page and messaging leave your audience with?

What are you doing to earn the trust of your customer?

All of this, and more, can be made to work to your advantage – you just need the right partner to get you there.